I'm a Hatr

June 19, 2007

I absolutely abhor the new(ish) trend of removing letters or changing the correct spelling of common words by companies and/or their idiot marketing staff. Some ridiculously annoying examples include, but are not limited to: Flickr, Listerine PocketPaks; and Motorola Razr, Slvr, Pebl. Motorola, you're aiding in the dumbing-down of the world. Stop it.

I'm also starting to dislike the convention of putting two words together to create a compound word, such as the PocketPak example above. I shouldn't have to google a product or company name to see if a space should be omitted or if the second part of the compound proper noun should be capitalized (Pocket Pack? Pocketpack? Pocket Pak? Pocketpak?). I literally sighed just now.

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